Great potential of hardware market

The hardware industry is an important part of the light industry. In recent years, relevant favorable policies to promote the development of the industry have also emerged in endlessly: in June 2021, the Ministry of industry and information technology and other six ministries and commissions jointly issued opinions,

Support participation in manufacturing innovation centers, rely on high-quality enterprises to establish strategic alliances for technological innovation and carry out collaborative innovation; On June 17, 2022,

The Ministry of industry and information technology and other five departments issued opinions, put forward the development goals of the four young industries in the future, continue to strengthen the strategic support of scientific and technological innovation, further promote the green and low-carbon transformation of light industry, and strengthen the implementation of fiscal and financial policies.

Trend 1: industrial clustering continues to mature

At present, the competition in the domestic door and window hardware industry is fierce, and there are hundreds of thousands of enterprises, large and small, thus forming a capital city covering all provinces in the country

The huge industrial system of secondary cities and more than 90% of county-level markets. Data show that as of May 2019, China has formed a total of 52 hardware industry clusters,

Most of them are concentrated in Guangdong and Zhejiang provinces. These clusters have shown the characteristics of complete chain, distinctive characteristics, high degree of regional brand, and significant integration of industrialization and industrialization.

Trend 2: polarization intensifies and industry concentration increases

The rapid development of real estate in previous years also ushered in a period of high-speed vibration in the hardware industry, leading to the expansion of the polarization trend in the brand camp.

With the steady development of real estate, uncompetitive enterprises will gradually withdraw from market competition, the industry concentration will continue to improve, and the market operation will be more rational.

Trend 3: high end products

With the improvement of people's consumption level, the domestic medium and high-end market of door and window hardware is also gradually standardized and mature.

The scale, quality and innovation ability of enterprises have been greatly improved, and the proportion of medium and high-end markets is increasing year by year.

According to the analysis of relevant departments, the current price of high-end door and window hardware is five times that of low-end products, and the profit is far higher than that of low-end products. In the future, the market competition will also shift from price to quality and technical content.